Working as a personal trainer can be a very rewarding career. However, some personal trainers struggle to find the clients they need to earn a good income. If you want to attract more clients, the best thing to do is become a better trainer who offers better services. Here are a few ways to do just that.
1. Take healthy lifestyle courses.
More and more these days, clients are looking to personal trainers not just for training advice but also for lifestyle advice. They will depend on you for offering advice regarding diet, sleep habits, stress relief, and more. The best way to ensure you're providing the right information in this regard is to take some healthy lifestyle courses. Fitting these courses into your schedule has never been easier, as many are now available online. Look for more specialized courses, such as those on diet and sleep, so you have more detailed information to pass on to your clients.
2. Start leading classes.
One-on-one training may be the bread and butter of your business, but leading two or three fitness classes every week adds some variety to your workload, and it also helps pull in new clients. A client might take a fitness class with you, like your approach, and then hire you for some one-on-one sessions. Teach classes you enjoy so your personality really shines through. For instance, if you are very outgoing, a dance aerobics class might be a good choice. If you're quieter, yoga may be more suitable.
3. Reach out to different demographics.
Are most of your clients currently middle-aged women? Or are they all college students? Focus on expanding to a new demographic so that you are then attracting clients in multiple demographics. The way you do this will be very demographic-specific. For instance, if you want to attract older clients, you may want to focus on advertising in libraries and doctor's offices or other places these clients go. If you want to attract younger clients, a social media advertising campaign might bring them in the door. Make sure you are also offering services that appeal to these demographics. For instance, if you start attracting more older adults, you may want to start offering more light dance aerobics workouts and fewer spin sessions.
Expanding your client base and services as a personal trainer can take time, so be patient with yourself. The more you learn, the more you can share.Share